Dr. Travis Bracht Named 2022 Superintendent To Watch By National School Public Relations Association

Congratulations to Dr. Travis Bracht, superintendent, who has been selected as a 2022 Superintendent to Watch by the National School Public Relations Association (NSPRA)! Dr. Bracht joins just 24 other superintendents nationwide who were selected for the honor in recognition of their innovative and effective use of technology to engage and inform the school community, and to expand two-way communication and outreach efforts.

“We are so very proud of Dr. Bracht, and are pleased that his efforts to prioritize timely and transparent communication while also balancing the voices of our stakeholders is recognized on a national level,” said Michelle Burford, president of the Affton Board of Education. “He communicates clearly and creatively, surrounds himself with other leaders who do the same, and the strong example this sets promotes that kind of communication throughout our organization right into our classrooms where it matters most.”

From his weekly video messages to community engagement opportunities, After School Chats with employees, surveys, discussion groups, and social media, Dr. Bracht has helped build a culture of open, transparent, and timely communication, and our community has come to know they will hear from him in good times and during emergencies.

“This year’s honorees understand just how important effective communication is in building trust and relationships with families, employees, students, and community members in their districts,” said NSPRA Executive Director Barbara M. Hunter, APR. “These emerging leaders have proven to be dedicated champions of innovative communication efforts to advance their district’s success.”

NSPRA had a record number of nominations this year—nearly 60—and many exceptional candidates, making the selection process very competitive. Since the 2015-16 school year, NSPRA has recognized 127 school district leaders as Superintendents to Watch. Honorees must have fewer than five years of experience as a superintendent and must demonstrate dynamic, fast-paced leadership with strong communication at its core.

Visit www.nspra.org/superintendents-watch to learn more about this award.


As the leader in school communication, NSPRA serves more than 2,500 members who work primarily as communication directors in public school districts and education organizations throughout the United States and Canada. NSPRA provides high quality professional development programming through on-demand learning, an annual National Seminar, webinars, online forums, and resources. For more information, visit NSPRA’s website at www.nspra.org.